Lehigh Valley IronPigs Microsites
The Lehigh Valley IronPigs are one of the top 5 grossing minor league baseball teams in the United States. They've established themselves by their great play on-field and their wild and crazy promotional ideas. I had the privilege of creating the microsite for their one-time only name change, where they played as the Lehigh Valley Cheesesteakse, to pay homage to Philadelphia. This microsite encouraged fans to visit the site and vote for which on-field hat the team would wear — wit or witout. This project was completed while under employment by Hammer Marketing.
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BACON VS. TACOS
The IronPigs are at it again — this time they've started a feud with the Fresno Grizzlies, who had also previously had a food related name change to the Fresno Tacos. This microsite encourages fans to determine which food will reign supreme — bacon or tacos. Users can vote, use social media to tweet their choice, and also play an exclusive game featuring the team's characters. At the end of the competition, the losing team will wear the victor's hat during one of their games in the upcoming season.