The Hershey Company requested a creative packing solution for a large, candy assortment box for the 2021 Halloween season. They wanted something that the consumer could open up and display, in order to encourage trick-or-treaters to interact with. The first design marries playful illustrations with creative uses of product photography to create a spooky, haunted house box. This project was completed while under employment by WFM.
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MUMMY ASSORTMENT BOX
For the second design option, the box is used to create an illustrated, candy-hungry mummy. The product photography is woven into the mummy’s wrappings and placed in his mouth to show what is included in the assortment, as well as appetite appeal.