Hershey's Halloween Assortment Bags and DRCs
In order to create a cohesive set of Halloween assortments, The Hershey Company wanted to feature a set of characters on the packaging — for the laydown bag, an illustrated wizard was created by a fellow team member. I was tasked with curating a story surrounding the wizard and creating the illustration(s) and design for the bag, which features a swirling, magical background, hovering tomes, and a dungeon door. This project was completed while under employment by WFM.